Well the new Apple kit looks very cool. The Mac Mini is a very clever piece of work which is aimed very directly at disgruntled PC users - the size and style is pretty unbeatable, and letting people use their PC keyboard/mouse/monitor is a nice way to make any transition that much simpler.
The iPod Shuffle is very neat too, and looks like it's going to be quite cheap as well - but I have to say, that item #2 from the notes at the bottom of the page is a little bit worrying: